SYSONLINE
UTC2026-04-21 03:56:26Z
SCAN2026-04-20
VER0.4.0
FEEDSFLEET15hSEO10hGSC3d lagGA41d lagAHREFSweeklyDFSlive
VIEWNODE · WAXX-BRANDZ
NODE // WAXX-BRANDZONLINE
Waxx Brandz
waxxbrandz.com ↗ARCHETYPE · funPLATFORM · unknownTIER · monitor-onlyMONITOR-ONLY
Regression risk
16
calm
Top factors
+8 · 33% of compliance rules failing
+8 · Overall score Δ7d = -4.0
Weekly Brief · Opus
all briefs →Waxx Brandz overall score cratered to 27 (Δ7d = -34), the steepest weekly drop on the platform. Schema is 0%, AI readiness is 6, and on-page is 24 — foundational SEO is essentially absent. Ahrefs shows 76 lost RDs vs only 6 gained, signaling accelerating link erosion that will further suppress DR 16.
Wins
Brand queries hold top positions
"waxx barz" avg pos 1.87 (9 clicks), "waxx brandz" avg pos 1.25 (3 clicks). Branded SERP control is intact.
E-E-A-T & Authority above average for portfolio
E-E-A-T at 53 and Authority at 50 are the only categories above 40. Leverage these as a foundation for recovery.
Risks
Overall score in free-fall (Δ -34 in 7 days)
Score dropped from ~61 to 27. Schema 0%, AI readiness 6, on-page 24 are the primary anchors. Technical & UX scores null — audits may be failing.
Referring domain hemorrhage: -76 lost vs +6 gained
Net loss of 70 RDs in 30d while DR is flat at 16. At this velocity DR will decline next month, widening the gap vs competitors (DR 36-52).
Next actions
P0Emergency schema & structured data deploy
Schema is 0%. Add Product, LocalBusiness, and FAQPage schema to homepage and /product/. This alone can recover AI readiness and on-page scores.
P0Fix compliance failures & audit null categories
Investigate why technical, UX, and mobile scores are null — likely broken audit config. Resolve the 33% compliance failures before next crawl cycle.
Score Decomposition
Δ7d: — · Δ30d: —
Needs ≥ 2 scorecard runs spanning 7 days. Framework is live — decomposition will auto-populate as history accrues.
Archetype Benchmark — fun
n=10 · median 70Overall 5th percentile within fun · -43 vs cohort median
Biggest gaps to cohort median
schema pct0 vs median 100 · leader 100-100
ai readiness6 vs median 65 · leader 90-59
on page24 vs median 63 · leader 84-39
[ SCORE ]SEO HEALTH · 11-CATEGORY RUBRIC
27
OVERALL SCORE
Technical
—
Content
28
Authority
50
UX / Perf
—
Local SEO
38
On-Page
24
Mobile
—
AI Readiness
6
Schema %
0
E-E-A-T
53
AEO
20
Clicks
27
GSC · 28d
Impressions
769
GSC · 28d
Avg Position
6.0
GSC · 28d
Sessions
67
GA4 · 28d
Conversions
0
GA4 · 28d
Revenue
$0
GA4 · 28d
28-day trends
GSC Clicks
latest 11 · total 27
2026-04-152026-04-17
GSC Impressions
latest 225 · total 769
2026-04-152026-04-17
GA4 Sessions
latest 17 · total 67
2026-04-162026-04-18
GA4 Conversions
latest 0 · total 0
2026-04-162026-04-18
Top Queries (7d)
| Query | Clicks | Impr | Pos | CTR |
|---|---|---|---|---|
| waxx barz | 9 | 85 | 1.9 | 40.0% |
| waxx brandz | 3 | 10 | 1.3 | 100.0% |
| waxx brand | 2 | 8 | 1.0 | 100.0% |
| waxxbrandz | 1 | 6 | 2.6 | 50.0% |
| wax barz | 1 | 3 | 1.0 | 33.3% |
| yellow wax pen | 0 | 1 | 11.0 | — |
| weed pen with smiley face | 0 | 2 | 7.0 | — |
| weed and wax | 0 | 1 | 72.0 | — |
| waxx barz disposable | 0 | 4 | 1.8 | — |
| waxx barz 2g | 0 | 10 | 1.7 | — |
Top Pages — GSC (7d)
| Page | Clicks | Impr | Pos |
|---|---|---|---|
| / | 27 | 527 | 11.4 |
| /verify/ | 0 | 1 | 5.0 |
| /product/ | 0 | 62 | 3.0 |
| /pre-rolls/ | 0 | 1 | 5.0 |
| /our-blog/ | 0 | 53 | 2.8 |
| /live-resin/ | 0 | 45 | 9.3 |
| /find-us/ | 0 | 80 | 3.9 |
Top Pages — GA4 Traffic (7d)
| Page | Sessions | Users | Conv | Bounce |
|---|---|---|---|---|
| / | 168 | 165 | 0 | 32% |
| /product/ | 63 | 57 | 0 | 8% |
| /live-diamonds/ | 42 | 39 | 0 | 4% |
| /find-us/ | 30 | 30 | 0 | 23% |
| /verify/ | 21 | 15 | 0 | 13% |
| /verify/index.cfm | 15 | 15 | 0 | 33% |
| /live-resin/ | 6 | 6 | 0 | 50% |
| /index.cfm | 3 | 3 | 0 | 0% |
| /guides/verify-authentic-disposable-vapes-califor… | 3 | 3 | 0 | 0% |
| /category/guides/ | 3 | 3 | 0 | 0% |
INTEL · AHREFS
Ahrefs Intelligence
DR trajectory (180d)
16.0
from 7.0 +9.0
Referring domains
29
from 56 -27
Top 5 real competitors (keyword overlap)
allcartsdisposablebrand.com1 shared kw · DR 3.9 · 375 traffic
brandmydispo.com0 shared kw · DR 52 · 7,353 traffic
budsgoods.com2 shared kw · DR 36 · 206,843 traffic
discountvapepen.com1 shared kw · DR 49 · 31,706 traffic
disposhops.com1 shared kw · DR 17 · 18,370 traffic
Top pages by traffic
411 traffic · — bl
10 traffic · — bl
0 traffic · — bl
0 traffic · — bl
0 traffic · — bl
SCAN · PER-URL
Per-page scoring (2 URLs · median 20)
Client scores are averages across pages. This breaks that down — the pages at the bottom are the ones dragging your category scores down.
▼ 5 worst pages
20
on-page 34schema 0ai 25
• missing: title (20-60 chars)• missing: single H1• missing: meta description (50-160 chars)
20
on-page 34schema 0ai 25
• missing: title (20-60 chars)• missing: single H1• missing: meta description (50-160 chars)
▲ 5 best pages
20
on-page 34schema 0ai 25
20
on-page 34schema 0ai 25