SYSONLINE
UTC2026-04-21 03:56:26Z
SCAN2026-04-20
VER0.4.0
FEEDSFLEET15hSEO10hGSC3d lagGA41d lagAHREFSweeklyDFSlive
VIEWNODE · WAABIGWAN
NODE // WAABIGWANONLINE
Waabigwan
waabigwan.com ↗ARCHETYPE · wellnessPLATFORM · unknownTIER · monitor-onlyMONITOR-ONLY
Weekly Brief · Opus
all briefs →Waabigwan's overall score cratered 37 points to 49 this week, driven by null technical/UX/mobile audits and a 0% schema score. Authority is a bright spot with DR climbing to 25 (+1) and 13 new RDs in 30 days, but 27 lost RDs net negative. The 100 broken backlinks (max DR 99) represent the largest untapped recovery opportunity.
Wins
DR ticking up & RD growth
DR 24→25 (+1) over 30d; 13 new referring domains added (259 total). Organic traffic at 13,084 with $828K traffic value.
Content score strong at 90
Content category leads all pillars at 90. Top branded queries ('waabigwan mashkiki', 'waabigwan') hold positions ~1.9.
Risks
Overall score collapsed −37 in 7 days
Score fell from ~86 to 49. Technical, UX, and mobile categories returning null — likely audit pipeline failure or site-blocking crawlers.
Schema score 0%, AI readiness 30%
Zero structured data detected. AEO at 40, AI readiness at 30. Site invisible to AI answer engines and rich-result features.
Next actions
P0Diagnose null audit categories immediately
Technical, UX, mobile all null — verify crawler access (robots.txt, WAF). This single issue accounts for ~15 of the 37-pt drop. Restore audits this sprint.
P0Deploy LocalBusiness + Product schema site-wide
Schema score is 0%. Add LocalBusiness JSON-LD to each /location/ page and Product schema to /our-products/. Will lift AI readiness, AEO, and on-page scores.
Score Decomposition
Δ7d: — · Δ30d: —
Needs ≥ 2 scorecard runs spanning 7 days. Framework is live — decomposition will auto-populate as history accrues.
Archetype Benchmark — wellness
n=8 · median 45.5Overall 56th percentile within wellness · +3.5 vs cohort median
✓ At or above cohort median in every category.
[ SCORE ]SEO HEALTH · 11-CATEGORY RUBRIC
49
OVERALL SCORE
Technical
—
Content
90
Authority
67
UX / Perf
—
Local SEO
52
On-Page
59
Mobile
—
AI Readiness
30
Schema %
0
E-E-A-T
54
AEO
40
Clicks
2,302
GSC · 28d
Impressions
47,430
GSC · 28d
Avg Position
11.7
GSC · 28d
Sessions
4,314
GA4 · 28d
Conversions
0
GA4 · 28d
Revenue
$0
GA4 · 28d
28-day trends
GSC Clicks
latest 947 · total 2,302
2026-04-152026-04-17
GSC Impressions
latest 13,183 · total 47,430
2026-04-152026-04-17
GA4 Sessions
latest 1,360 · total 4,314
2026-04-162026-04-18
GA4 Conversions
latest 0 · total 0
2026-04-162026-04-18
Top Queries (7d)
| Query | Clicks | Impr | Pos | CTR |
|---|---|---|---|---|
| waabigwan mashkiki | 350 | 3,640 | 2.0 | 15.2% |
| waabigwan | 134 | 1,590 | 1.9 | 14.5% |
| waabigwan moorhead | 122 | 1,117 | 2.0 | 22.9% |
| moorhead dispensary | 116 | 537 | 9.0 | 35.4% |
| dispensary near me | 111 | 4,376 | 8.7 | 3.4% |
| wabigwan | 110 | 835 | 1.8 | 76.5% |
| waabigwan mashkiki st cloud | 68 | 712 | 4.8 | 25.8% |
| mahnomen dispensary | 54 | 503 | 1.9 | 55.9% |
| waabigwan mashkiki moorhead | 53 | 420 | 4.1 | 32.5% |
| dispensary moorhead | 51 | 358 | 7.4 | 23.5% |
Top Pages — GSC (7d)
| Page | Clicks | Impr | Pos |
|---|---|---|---|
| / | 2,068 | 30,915 | 16.8 |
| /location/moorhead/ | 86 | 2,618 | 4.1 |
| /location/saint-cloud/ | 41 | 2,344 | 4.7 |
| /our-products/ | 40 | 2,427 | 5.0 |
| /our-dispensaries/ | 17 | 2,195 | 6.2 |
| /locations/ | 5 | 1,139 | 2.8 |
| /stores/waabigwan-mashkiki-saint-cloud | 4 | 308 | 10.6 |
| /location/mahnomen/ | 4 | 906 | 2.3 |
| /stores/waabigwan-mashkiki-moorhead | 3 | 861 | 5.9 |
| /our-grow/ | 3 | 325 | 2.9 |
Top Pages — GA4 Traffic (7d)
| Page | Sessions | Users | Conv | Bounce |
|---|---|---|---|---|
| / | 11,733 | 10,407 | 0 | 50% |
| /our-products/ | 678 | 657 | 0 | 31% |
| /our-dispensaries/ | 486 | 465 | 0 | 21% |
| /store/ | 390 | 345 | 0 | 35% |
| /location/moorhead/ | 234 | 222 | 0 | 5% |
| /store | 222 | 216 | 0 | 15% |
| /location/saint-cloud/ | 141 | 129 | 0 | 23% |
| /our-grow/ | 132 | 129 | 0 | 9% |
| /store/category/flower | 96 | 87 | 0 | 0% |
| /store/category/carts | 84 | 84 | 0 | 83% |
INTEL · AHREFS
Ahrefs Intelligence
DR trajectory (180d)
25.0
from 22.0 +3.0
Referring domains
259
from 243 +16
Top 5 real competitors (keyword overlap)
altiusdispensary.com33 shared kw · DR 32 · 11,944 traffic
dutchie.com58 shared kw · DR 78 · 500,928 traffic
ediblezotc.com33 shared kw · DR 1.3 · 391 traffic
florafarmsmo.com18 shared kw · DR 53 · 136,270 traffic
greenreleafdispensary.com29 shared kw · DR 33 · 53,253 traffic
Top pages by traffic
11,849 traffic · — bl
310 traffic · — bl
231 traffic · — bl
185 traffic · — bl
177 traffic · — bl
SCAN · PER-URL
Per-page scoring (2 URLs · median 33)
Client scores are averages across pages. This breaks that down — the pages at the bottom are the ones dragging your category scores down.
▼ 5 worst pages
33
on-page 69schema 0ai 30
• missing: meta description (50-160 chars)• missing: OG title/desc/image• missing: Twitter Card
33
on-page 69schema 0ai 30
• missing: meta description (50-160 chars)• missing: OG title/desc/image• missing: Twitter Card
▲ 5 best pages
33
on-page 69schema 0ai 30
33
on-page 69schema 0ai 30