SYSONLINE
UTC2026-04-21 03:56:25Z
SCAN2026-04-20
VER0.4.0
FEEDSFLEET15hSEO10hGSC3d lagGA41d lagAHREFSweeklyDFSlive
VIEWNODE · THE-LAB-NA
NODE // THE-LAB-NAONLINE
The Lab NA
thelabna.com ↗ARCHETYPE · communityPLATFORM · wordpressTIER · monitor-onlyMONITOR-ONLY
Weekly Brief · Haiku
all briefs →The Lab NA's overall scorecard collapsed -23 points to 42 this week, driven by critical gaps in AI readiness (30) and schema markup (0%). Domain Rating improved +2 to 9, but referrer losses (77 RDs lost, only 4 new) and a 11.1% compliance failure rate signal structural SEO debt. Click volume (35/wk) remains low despite ranking #1–2 on branded queries.
Wins
Domain Rating Growth
DR +2 (7→9) over 30d; homepage (#1 branded query) and beadlock product page drive 112 of 262 organic traffic.
Strong Branded Query Performance
"the lab north america" ranks 1.77 avg, delivering 9 clicks; "the lab na" at 2.06 yields 4 clicks.
Risks
Scorecard Collapse & AI Readiness Crisis
Overall -23 points week-over-week. AI readiness score 30 (vs. content 52, authority 54) indicates missing AI-optimized content, structured data gaps, and E-E-A-T signals. Schema coverage 0%.
Severe Backlink Loss
77 referring domains lost in 30d; only 4 new RDs added. RD count fell 58→57. Indicates lost brand mentions or site migrations untracked by competitors (bronco6g.com DR 51, cjponyparts.com DR 67).
Next actions
P0Emergency Schema & AI-Readiness Audit
Schema 0% is catastrophic for cannabis/product retail. Implement JSON-LD for Product, BreadcrumbList, LocalBusiness, and FAQPage on all 5 top-traffic pages. Target AI readiness +20 points by adding buyer intent Q&A, specifications, and compliance disclosures.
P0Backlink Reclamation & High-DR Prospect Outreach
Launch broken backlink recovery (0 found, but manual audit critical given 77-RD loss). Prioritize outreach to rankyour.website (DR 74) and blizzard.com (DR 87); both index 2+ competitor links. Negotiate guest posts on Ford enthusiast sites (bronco6g.com mentions beadlock rings—22 common keywords).
Score Decomposition
Δ7d: — · Δ30d: —
Needs ≥ 2 scorecard runs spanning 7 days. Framework is live — decomposition will auto-populate as history accrues.
Archetype Benchmark — community
n=6 · median 55.5Overall 42th percentile within community · -12.5 vs cohort median
Biggest gaps to cohort median
schema pct0 vs median 50 · leader 100-50
content52 vs median 62 · leader 90-10
authority54 vs median 63 · leader 75-9
[ SCORE ]SEO HEALTH · 11-CATEGORY RUBRIC
43
OVERALL SCORE
Technical
—
Content
52
Authority
54
UX / Perf
—
Local SEO
54
On-Page
54
Mobile
—
AI Readiness
30
Schema %
0
E-E-A-T
56
AEO
40
Clicks
77
GSC · 28d
Impressions
4,438
GSC · 28d
Avg Position
7.1
GSC · 28d
Sessions
303
GA4 · 28d
Conversions
12
GA4 · 28d
Revenue
$480
GA4 · 28d
28-day trends
GSC Clicks
latest 25 · total 77
2026-04-152026-04-17
GSC Impressions
latest 1,431 · total 4,438
2026-04-152026-04-17
GA4 Sessions
latest 116 · total 303
2026-04-162026-04-18
GA4 Conversions
latest 4 · total 12
2026-04-162026-04-18
Top Queries (7d)
| Query | Clicks | Impr | Pos | CTR |
|---|---|---|---|---|
| the lab north america | 9 | 192 | 1.8 | 21.6% |
| the lab na | 4 | 119 | 2.1 | 25.8% |
| the lab orchard park | 2 | 23 | 1.5 | 62.5% |
| the lab | 2 | 18 | 2.8 | 26.7% |
| car wrap near me | 2 | 11 | 9.7 | 62.5% |
| bronco beadlock rings | 2 | 14 | 3.1 | 58.3% |
| window tinting near me | 1 | 9 | 4.2 | 25.0% |
| vinyl wraps near me | 1 | 3 | 1.8 | 100.0% |
| vehicle wraps buffalo ny | 1 | 7 | 8.0 | 50.0% |
| vehicle wrapping | 1 | 2 | 1.0 | 100.0% |
Top Pages — GSC (7d)
| Page | Clicks | Impr | Pos |
|---|---|---|---|
| http://thelabna.com/ | 27 | 536 | 5.1 |
| / | 13 | 494 | 8.9 |
| /products/ford-bronco-raptor-bead-lock-tr… | 10 | 228 | 5.9 |
| /products/ford-bronco-bead-lock-trim-ring… | 9 | 474 | 6.4 |
| /products/any-color-ford-bronco-tow-hooks | 5 | 145 | 5.8 |
| /products/bronco-rear-tow-hook-pair | 3 | 64 | 7.4 |
| /products/any-color-1-ford-bronco-warn-ep… | 2 | 99 | 6.5 |
| /products/ford-bronco-bead-lock-trim-ring… | 1 | 1 | 3.0 |
| /products/ford-bronco-bead-lock-trim-ring… | 1 | 1 | 2.0 |
| /products/any-color-1-ford-bronco-warn-ep… | 1 | 1 | 1.0 |
Top Pages — GA4 Traffic (7d)
| Page | Sessions | Users | Conv | Bounce |
|---|---|---|---|---|
| /pages/window-tinting | 306 | 285 | 15 | 73% |
| / | 297 | 258 | 0 | 42% |
| /products/ford-bronco-bead-lock-trim-ring-exchang… | 99 | 81 | 3 | 32% |
| /products/ford-bronco-raptor-bead-lock-trim-rings… | 51 | 48 | 0 | 19% |
| /pages/paint-protection-film | 45 | 42 | 3 | 8% |
| /pages/vinyl-wrap | 39 | 36 | 6 | 11% |
| /pages/feedback | 33 | 30 | 0 | 91% |
| /products/any-color-ford-bronco-tow-hooks | 30 | 30 | 0 | 17% |
| /pages/services | 30 | 30 | 0 | 0% |
| /collections/ford-bronco | 30 | 27 | 0 | 13% |
INTEL · AHREFS
Ahrefs Intelligence
DR trajectory (180d)
9.0
from 7.0 +2.0
Referring domains
57
from 69 -12
Top 5 real competitors (keyword overlap)
21offroad.com1 shared kw · DR 0 · 35 traffic
broaddict.com4 shared kw · DR 6 · 1,305 traffic
bronco6g.com22 shared kw · DR 51 · 68,933 traffic
cjponyparts.com3 shared kw · DR 67 · 65,321 traffic
desolatemotorsports.com0 shared kw · DR 22 · 4,022 traffic
Top pages by traffic
61 traffic · — bl
51 traffic · — bl
28 traffic · — bl
21 traffic · — bl
17 traffic · — bl
SCAN · PER-URL
Per-page scoring (2 URLs · median 31)
Client scores are averages across pages. This breaks that down — the pages at the bottom are the ones dragging your category scores down.
▼ 5 worst pages
31
on-page 63schema 0ai 30
• missing: title (20-60 chars)• missing: meta description (50-160 chars)• missing: image alt coverage
31
on-page 63schema 0ai 30
• missing: title (20-60 chars)• missing: meta description (50-160 chars)• missing: image alt coverage
▲ 5 best pages
31
on-page 63schema 0ai 30
31
on-page 63schema 0ai 30