SYSONLINE
UTC2026-04-21 03:56:25Z
SCAN2026-04-20
VER0.4.0
FEEDSFLEET15hSEO10hGSC3d lagGA41d lagAHREFSweeklyDFSlive
VIEWNODE · TERP-BROS-NYC
NODE // TERP-BROS-NYCONLINE
Terp Bros NYC
terpbrosnyc.com ↗ARCHETYPE · communityPLATFORM · wordpressTIER · monitor-onlyMONITOR-ONLY
Weekly Brief · Opus
all briefs →Terp Bros NYC overall score cratered 27 points to 41 this week, driven by null technical/UX/mobile audits and a schema score of 0. Authority remains the bright spot at 75 with DR ticking up to 33, but the site is hemorrhaging referring domains (lost 50 vs gained 3 in 30d). Immediate triage on technical foundations and backlink reclamation is required.
Wins
DR climbing despite RD losses
DR rose 32→33 (+1) in 30d; RD count up 187→217 (+30 net). Link quality improving even as churn is high.
Strong branded search dominance
"terp bros" drove 407 clicks at pos 3.1; branded variants account for 63% of top-query clicks (534/849).
Risks
Overall score freefall: Δ7d = −27
Score dropped from ~68 to 41. Technical, UX, and mobile categories returned null — likely audit failures or site errors blocking crawlers.
100 broken backlinks (max DR 73)
100 broken backlinks detected, highest from a DR-73 domain. Lost 50 RDs vs only 3 gained in 30d — net authority erosion accelerating.
Next actions
P0Fix null audit categories immediately
Technical, UX, and mobile scores are null — investigate crawl/render blocking (JS errors, robots.txt, server 5xx). Restoring these alone could recover 15+ overall points.
P0Reclaim 100 broken backlinks (max DR 73)
Export full broken-backlink list from Ahrefs. Prioritize DR 50+ domains. Set up 301 redirects for dead URLs or reach out for link updates. Stem the 50-RD bleed.
Score Decomposition
Δ7d: — · Δ30d: —
Needs ≥ 2 scorecard runs spanning 7 days. Framework is live — decomposition will auto-populate as history accrues.
Archetype Benchmark — community
n=6 · median 55.5Overall 25th percentile within community · -14.5 vs cohort median
Biggest gaps to cohort median
schema pct0 vs median 50 · leader 100-50
content38 vs median 62 · leader 90-24
on page39 vs median 57 · leader 87-18
[ SCORE ]SEO HEALTH · 11-CATEGORY RUBRIC
41
OVERALL SCORE
Technical
—
Content
38
Authority
75
UX / Perf
—
Local SEO
53
On-Page
39
Mobile
—
AI Readiness
30
Schema %
0
E-E-A-T
56
AEO
40
Clicks
1,426
GSC · 28d
Impressions
92,497
GSC · 28d
Avg Position
9.0
GSC · 28d
Sessions
0
GA4 · 28d
Conversions
0
GA4 · 28d
Revenue
$0
GA4 · 28d
28-day trends
GSC Clicks
latest 468 · total 1,426
2026-04-152026-04-17
GSC Impressions
latest 29,412 · total 92,497
2026-04-152026-04-17
GA4 Sessions
latest 0 · total 0
insufficient data
GA4 Conversions
latest 0 · total 0
insufficient data
Top Queries (7d)
| Query | Clicks | Impr | Pos | CTR |
|---|---|---|---|---|
| terp bros | 407 | 5,037 | 3.1 | 11.3% |
| terpbros | 43 | 458 | 2.2 | 24.9% |
| terp bros astoria | 43 | 568 | 2.3 | 20.1% |
| terp bros ozone park | 23 | 389 | 4.0 | 42.7% |
| terp bros dispensary ozone park | 18 | 216 | 3.0 | 41.5% |
| terp bros howard beach | 15 | 165 | 2.4 | 85.6% |
| dispensary near me | 14 | 120 | 5.8 | 12.2% |
| terps bros | 9 | 141 | 2.0 | 43.8% |
| cherry zoap strain | 9 | 64 | 3.5 | 16.9% |
| yellow mermaid strain | 7 | 257 | 6.8 | 3.5% |
Top Pages — GSC (7d)
| Page | Clicks | Impr | Pos |
|---|---|---|---|
| /astoria-location/ | 388 | 1,409 | 4.3 |
| / | 206 | 7,257 | 17.2 |
| /ozone-park/ | 132 | 3,443 | 7.6 |
| /astoria/ | 25 | 1,009 | 2.9 |
| /thc-carts-101-the-beginners-guide-to-can… | 20 | 4,588 | 3.9 |
| /camino-gummies-reviewed-are-they-the-bes… | 20 | 2,078 | 3.4 |
| https://www.terpbrosnyc.com/shop/terp-bro… | 18 | 988 | 3.1 |
| /unleash-the-power-top-electric-dab-rigs-… | 18 | 558 | 8.3 |
| /cannabis-delivery/ | 16 | 5,227 | 11.7 |
| /the-cherry-zoap-experience-what-makes-th… | 13 | 254 | 3.5 |
Top Pages — GA4 Traffic (7d)
No GA4 page data.
INTEL · AHREFS
Ahrefs Intelligence
DR trajectory (180d)
33.0
from 35.0 -2.0
Referring domains
217
from 69 +148
Top 5 real competitors (keyword overlap)
allbud.com340 shared kw · DR 77 · 1,405,830 traffic
cannabisrealmny.com125 shared kw · DR 31 · 18,646 traffic
gotham.nyc76 shared kw · DR 46 · 13,711 traffic
growdiaries.com152 shared kw · DR 61 · 145,519 traffic
hwcannabis.co73 shared kw · DR 38 · 10,290 traffic
Top pages by traffic
1,745 traffic · — bl
538 traffic · — bl
222 traffic · — bl
194 traffic · — bl
177 traffic · — bl
SCAN · PER-URL
Per-page scoring (2 URLs · median 25)
Client scores are averages across pages. This breaks that down — the pages at the bottom are the ones dragging your category scores down.
▼ 5 worst pages
25
on-page 49schema 0ai 25
• missing: title (20-60 chars)• missing: meta description (50-160 chars)• missing: OG title/desc/image
25
on-page 49schema 0ai 25
• missing: title (20-60 chars)• missing: meta description (50-160 chars)• missing: OG title/desc/image
▲ 5 best pages
25
on-page 49schema 0ai 25
25
on-page 49schema 0ai 25