SYSONLINE
UTC2026-04-22 11:53:00Z
SCAN2026-04-20
VER0.4.0
FEEDSFLEET1dSEO1dGSC3d lagGA41d lagAHREFSweeklyDFSlive
VIEWNODE · OLSWELL
Triggers the full pipeline on this Mac: tier crawlers, AI triage, auto-heal, report gen, dashboard export.
NODE // OLSWELLONLINE
Olswell
olswell.com ↗ARCHETYPE · funPLATFORM · unknownTIER · monitor-onlyMONITOR-ONLY
Regression risk
14
calm
Top factors
+8 · 33% of compliance rules failing
+6 · Overall score Δ7d = -3.0
Weekly Brief · Haiku
all briefs →Olswell maintains a 71 overall score with strong on-page (84) and schema (100) execution, but authority (64) and local SEO (50) remain critical gaps. DR stalled at 8 while losing 47 RDs in 30d; 33% compliance failures pose escalating risk. Top keyword gaps (cannabis dispensary near me: 105k vol) represent 289k+ untapped monthly clicks.
Wins
Perfect Schema Implementation
schema_pct score at 100; homepage (UR 18) driving 8,707 organic traffic.
Branded Query Dominance
'olswell' query: 727 clicks at pos 4.02; 'oswell' variant: 442 clicks at pos 3.35. Strong branded footprint.
Risks
Compliance Crisis
33.3% of compliance rules failing. Risk score 8 (calm band) masks regulatory exposure in cannabis vertical.
Authority Collapse & RD Erosion
DR flat at 8 (lowest tier). Lost 47 RDs in 30d vs. gained 6. Competitors: cloudcannabis (DR 27), exclusivemi (DR 25).
Next actions
P0Audit & Remediate Compliance Failures
Identify 33% of failing rules (cannabis ad policies, age gates, THC disclaimers). Engage legal/compliance; file exceptions or re-deploy within 48h.
P0Target Keyword Gaps via Content Expansion
'cannabis dispensary near me' (105k vol); 'jars dispensary' (64k); 'greenlight dispensary' (60k). Create city-specific landing pages + FAQ clusters for Adrian, Grand Rapids. Link from homepage.
Score Decomposition
Δ7d: — · Δ30d: —
Needs ≥ 2 scorecard runs spanning 7 days. Framework is live — decomposition will auto-populate as history accrues.
Archetype Benchmark — fun
n=10 · median 70Overall 65th percentile within fun · +1 vs cohort median
Biggest gaps to cohort median
local seo50 vs median 57 · leader 100-7
[ SCORE ]SEO HEALTH · 11-CATEGORY RUBRIC
71
OVERALL SCORE
Technical
—
Content
72
Authority
64
UX / Perf
—
Local SEO
50
On-Page
84
Mobile
—
AI Readiness
65
Schema %
100
E-E-A-T
69
AEO
60
Clicks
3,706
GSC · 28d
Impressions
70,642
GSC · 28d
Avg Position
8.1
GSC · 28d
Sessions
3,839
GA4 · 28d
Conversions
0
GA4 · 28d
Revenue
$0
GA4 · 28d
28-day trends
GSC Clicks
latest 1,800 · total 3,706
2026-04-152026-04-17
GSC Impressions
latest 28,513 · total 70,642
2026-04-152026-04-17
GA4 Sessions
latest 1,530 · total 3,839
2026-04-162026-04-18
GA4 Conversions
latest 0 · total 0
2026-04-162026-04-18
Predictive Intelligence
HOLT-WINTERS · 10 METRICS · 0 LEADING · 8 ANOMALIES30-day forecasts with 95% CI bands derived from raw daily telemetry. Pattern detection flags trend, momentum, seasonality, breakpoints, anomalies.
Traffic & Authority · interactive
Toggle metrics · pick a date range · change granularity. All daily telemetry (GSC · GA4 · Ahrefs). Vertical dashed lines mark audit dates.
Clicks
1.8k+120.6%
CLICKS
1,800
+710
IMPRESSIONS
28,513
+7796
AVG POSITION
8.5
+1.0
SESSIONS
1,530
+90
USERS
1,326
+57
CONVERSIONS
0
0.0
GSC Clicks — 30-day forecast
model: linear
GA4 Sessions — 30-day forecast
model: linear
GA4 Conversions — 30-day forecast
model: linear
Avg Position · lower = better
inverted Y axis
Lead / Lag signals
cross-correlation across ±14d
Indicator ↓ / Outcome →
ahrefs_domain_rating
ahrefs_referring_domains
-0.85
lags 3d
Recent anomalies
|z-score| ≥ 2.5 across all metrics
2026-02-02T00:00:00Zdomain rating10z=8.6
2026-02-09T00:00:00Zdomain rating11z=4.0
2026-03-02T00:00:00Zreferring domains196z=-2.9
2026-02-16T00:00:00Zreferring domains208z=-2.7
2026-02-23T00:00:00Zreferring domains205z=-2.4
2026-03-09T00:00:00Zreferring domains195z=-2.2
2026-02-09T00:00:00Zreferring domains213z=-2.2
2026-03-23T00:00:00Zreferring domains186z=-2.0
Top Queries (7d)
| Query | Clicks | Impr | Pos | CTR |
|---|---|---|---|---|
| olswell | 727 | 5,794 | 4.0 | 10.5% |
| oswell | 442 | 2,872 | 3.3 | 13.8% |
| olswell adrian | 244 | 2,124 | 4.5 | 21.2% |
| oswell dispensary | 174 | 1,534 | 4.0 | 25.7% |
| oswell adrian | 126 | 1,322 | 7.4 | 20.1% |
| olswell grand rapids | 115 | 1,162 | 4.9 | 19.9% |
| oswell dispensary michigan | 69 | 619 | 2.9 | 39.8% |
| oswell grand rapids | 64 | 595 | 4.5 | 21.5% |
| oswell dispensary grand rapids | 42 | 329 | 5.3 | 36.1% |
| olswell dispensary | 42 | 482 | 19.3 | 25.3% |
Top Pages — GSC (7d)
| Page | Clicks | Impr | Pos |
|---|---|---|---|
| / | 2,525 | 9,540 | 12.1 |
| /stores/olswell-cannabis-co-adrian | 154 | 2,953 | 5.8 |
| /grand-rapids-mi/ | 147 | 3,336 | 7.3 |
| https://www.olswell.com/stores/olswell-ca… | 86 | 2,346 | 7.0 |
| /kalkaska-mi/ | 48 | 1,068 | 4.0 |
| https://www.olswell.com/order-online/gran… | 39 | 1,907 | 2.3 |
| https://www.olswell.com/stores/olswell-ca… | 28 | 229 | 8.5 |
| /adrian-mi/ | 28 | 1,795 | 5.2 |
| /traverse-city-mi/ | 25 | 1,081 | 6.8 |
| https://www.olswell.com/stores/olswell-ca… | 24 | 786 | 9.5 |
Top Pages — GA4 Traffic (7d)
| Page | Sessions | Users | Conv | Bounce |
|---|---|---|---|---|
| / | 10,116 | 8,952 | 0 | 49% |
| /grand-rapids-mi/ | 633 | 567 | 0 | 44% |
| /stores/ba_store_slug | 276 | 270 | 0 | 9% |
| /adrian-mi/ | 270 | 249 | 0 | 24% |
| /kalkaska-mi/ | 159 | 147 | 0 | 24% |
| /loyalty-program/ | 150 | 141 | 0 | 10% |
| /contact-us/ | 111 | 90 | 0 | 31% |
| /traverse-city-mi/ | 78 | 72 | 0 | 11% |
| /products/play-cannabis-play-grape-200mg-gummies-… | 60 | 60 | 0 | 63% |
| /in-store-pickup/ | 45 | 33 | 0 | 15% |
INTEL · AHREFS
Ahrefs Intelligence
DR trajectory (180d)
8.0
from 6.0 +2.0
Referring domains
196
from 217 -21
Top 5 real competitors (keyword overlap)
cloudcannabis.com68 shared kw · DR 27 · 22,902 traffic
dutchie.com125 shared kw · DR 78 · 500,928 traffic
elevatedexotics.com49 shared kw · DR 27 · 8,987 traffic
exclusivemi.com89 shared kw · DR 25 · 39,185 traffic
heads.net33 shared kw · DR 10 · 2,351 traffic
Top pages by traffic
8,707 traffic · — bl
2,382 traffic · — bl
797 traffic · — bl
619 traffic · — bl
564 traffic · — bl
SCAN · PER-URL
Per-page scoring (2 URLs · median 52)
Client scores are averages across pages. This breaks that down — the pages at the bottom are the ones dragging your category scores down.
▼ 5 worst pages
52
on-page 81schema 35ai 40
• missing: OG title/desc/image• missing: Twitter Card• missing: image alt coverage
52
on-page 81schema 35ai 40
• missing: OG title/desc/image• missing: Twitter Card• missing: image alt coverage
▲ 5 best pages
52
on-page 81schema 35ai 40
52
on-page 81schema 35ai 40