SYSONLINE
UTC2026-04-21 03:56:24Z
SCAN2026-04-20
VER0.4.0
FEEDSFLEET15hSEO10hGSC3d lagGA41d lagAHREFSweeklyDFSlive
VIEWNODE · HII-NYC
Weekly Brief · Haiku
all briefs →hii-nyc holds steady at overall 73, anchored by exceptional local_seo (88) and schema compliance (100%), but faces critical content weakness (38) and authority erosion. DR declined 1pt to 15; RD fell 39 to 454 over 30d—net loss of 61 domains signals link decay. Top query 'hii nyc' dominates (81 clicks, pos 1.79), but huge keyword gaps ('brooklyn' 101k vol, 'weed pen' 66k) remain uncontested.
Wins
Local SEO & Schema Excellence
local_seo score 88, schema_pct 100, EEAT 86. Strong foundational trust signals for NYC cannabis queries.
Brand Query Dominance
'hii nyc' drives 81 clicks at pos 1.79; 'hii dispensary' adds 30 clicks at 2.33. Branded pull remains efficient.
Risks
Critical Content Deficit
Content score 38 is a red flag. Competitor budsgoods.com (DR 36) has 6129 keywords vs hii-nyc's 136; cookies.co (DR 66) has 9855. Massive gap.
Authority Erosion & Link Loss
DR -1 (15→14 trend), RD -39 (493→454), lost 61 domains in 30d vs 2 new. Broken backlinks: 32 with max DR 78. Link velocity negative.
Next actions
P0Expand Content Depth on High-Volume Local Keywords
Target 'brooklyn', 'brighton beach', 'weed pen' with dedicated category/guide pages. Build 500+ word content anchored to NYC neighborhoods to close 6k+ keyword gap vs competitors.
P0Reclaim Broken Backlinks (DR 78 max)
Audit 32 broken backlinks. Highest-value prospect is DR 78 source. Prioritize outreach to replace lost referring domains; target ROI on link recovery ops.
Score Decomposition
Δ7d: — · Δ30d: —
Needs ≥ 2 scorecard runs spanning 7 days. Framework is live — decomposition will auto-populate as history accrues.
Archetype Benchmark — lifestyle
n=5 · median 69Overall 70th percentile within lifestyle · +2 vs cohort median
Biggest gaps to cohort median
content38 vs median 62 · leader 69-24
[ SCORE ]SEO HEALTH · 11-CATEGORY RUBRIC
71
OVERALL SCORE
Technical
—
Content
38
Authority
62
UX / Perf
—
Local SEO
72
On-Page
70
Mobile
—
AI Readiness
72
Schema %
100
E-E-A-T
86
AEO
65
Clicks
327
GSC · 28d
Impressions
10,677
GSC · 28d
Avg Position
6.0
GSC · 28d
Sessions
0
GA4 · 28d
Conversions
0
GA4 · 28d
Revenue
$0
GA4 · 28d
28-day trends
GSC Clicks
latest 123 · total 327
2026-04-152026-04-17
GSC Impressions
latest 3,819 · total 10,677
2026-04-152026-04-17
GA4 Sessions
latest 0 · total 0
insufficient data
GA4 Conversions
latest 0 · total 0
insufficient data
Top Queries (7d)
| Query | Clicks | Impr | Pos | CTR |
|---|---|---|---|---|
| hii nyc | 81 | 787 | 1.8 | 35.4% |
| hii dispensary | 30 | 298 | 2.3 | 30.1% |
| hiinyc | 20 | 246 | 1.8 | 51.4% |
| hii nyc bay ridge | 10 | 138 | 1.2 | 27.3% |
| hii bay ridge | 9 | 92 | 1.0 | 34.6% |
| dispensary near me | 9 | 232 | 3.6 | 7.4% |
| hii cannabis dispensary | 8 | 45 | 2.1 | 64.6% |
| hiii nyc | 6 | 31 | 1.3 | 86.7% |
| hii williamsburg | 6 | 89 | 2.2 | 54.0% |
| hii | 6 | 185 | 3.8 | 3.9% |
Top Pages — GSC (7d)
| Page | Clicks | Impr | Pos |
|---|---|---|---|
| // | 305 | 6,100 | 10.9 |
| //shop/ | 12 | 485 | 3.4 |
| //product-category/ | 2 | 209 | 2.5 |
| //shop/brooklyn/product/to-the-moon-spray… | 1 | 1 | 9.0 |
| //shop/brooklyn/product/doja-1g-vape-aio-… | 1 | 3 | 4.3 |
| //shop/brooklyn/brand/ejay/ | 1 | 1 | 6.0 |
| //roll-bowl-recapbrooklyn-bowls-cannabis-… | 1 | 1 | 1.0 |
| //open-dispensary-near-me-hii-nyc-cannabi… | 1 | 273 | 1.9 |
| //left-coast-cannabis-in-new-york-now-ava… | 1 | 51 | 2.2 |
| //contact/ | 1 | 618 | 4.6 |
Top Pages — GA4 Traffic (7d)
No GA4 page data.
OTTO Optimization Status
| Issue Type | Total | Deployed | Deploy % | Grade Now → Rec. |
|---|---|---|---|---|
| twitter_site_property | 120 | 5 | 4% | — → 5 |
| page_title | 120 | 14 | 12% | 81 → 78 |
| meta_description | 120 | 14 | 12% | 71 → 80 |
| h2_under_20_over_70 | 120 | 14 | 12% | 72 → 85 |
| twitter_description | 107 | 14 | 13% | — → 5 |
| page_level_schema | 104 | 0 | 0% | — → — |
| h1_under_20_over_70 | 71 | 12 | 17% | 49 → 80 |
| twitter_title | 30 | 14 | 47% | — → 19 |
| og_title | 21 | 5 | 24% | — → 12 |
| canonical_link | 16 | 0 | 0% | — → — |
| og_description | 14 | 13 | 93% | — → 21 |
| meta_keywords | 14 | 14 | 100% | 85 → 86 |
| missing_headings | 4 | 0 | 0% | — → — |
INTEL · AHREFS
Ahrefs Intelligence
DR trajectory (180d)
15.0
from 16.0 -1.0
Referring domains
454
from 294 +160
Top 5 real competitors (keyword overlap)
bkmag.com19 shared kw · DR 75 · 24,897 traffic
brooklynbourne.com17 shared kw · DR 3.6 · 678 traffic
budsgoods.com14 shared kw · DR 36 · 206,843 traffic
chronicbrooklyn.com16 shared kw · DR 5 · 738 traffic
cookies.co12 shared kw · DR 66 · 184,071 traffic
Top pages by traffic
419 traffic · — bl
87 traffic · — bl
55 traffic · — bl
33 traffic · — bl
15 traffic · — bl
SCAN · PER-URL
Per-page scoring (4 URLs · median 59)
Client scores are averages across pages. This breaks that down — the pages at the bottom are the ones dragging your category scores down.
▼ 5 worst pages
3
on-page 9schema 0ai 0
• missing: title (20-60 chars)• missing: single H1• missing: meta description (50-160 chars)
54
on-page 68schema 55ai 40
• missing: title (20-60 chars)• missing: meta description (50-160 chars)• AI gap: FAQPage for AI extraction
59
on-page 68schema 60ai 50
• missing: title (20-60 chars)• missing: meta description (50-160 chars)• AI gap: FAQPage for AI extraction
59
on-page 68schema 60ai 50
• missing: title (20-60 chars)• missing: meta description (50-160 chars)• AI gap: FAQPage for AI extraction
▲ 5 best pages
59
on-page 68schema 60ai 50
59
on-page 68schema 60ai 50
54
on-page 68schema 55ai 40
3
on-page 9schema 0ai 0