SYSONLINE
UTC2026-04-21 03:56:24Z
SCAN2026-04-20
VER0.4.0
FEEDSFLEET15hSEO10hGSC3d lagGA41d lagAHREFSweeklyDFSlive
VIEWNODE · HAPPYLEAF
NODE // HAPPYLEAFONLINE
HappyLeaf Dispensary NJ
happyleafdispensarynj.com ↗ARCHETYPE · lifestylePLATFORM · wordpressTIER · monitor-onlyMONITOR-ONLY
Weekly Brief · Haiku
all briefs →Happy Leaf holds steady at overall score 66 with 497 clicks last week (avg position 15.7), but faces a critical authority and content gap: DR remains flat at 8 vs. competitors ranging DR 27–78, and lost 27 referring domains in 30 days while gaining only 3. Keyword gaps (curaleaf 215k vol, jars 64k vol) and weak local SEO (50/100) signal untapped market opportunity.
Wins
Brand query dominance
Top query 'happy leaf' delivers 170 clicks at position 2.58; 'happy leaf dispensary' yields 129 clicks at pos 3.48. Strong branded SERP presence.
Perfect schema implementation
Schema markup score 100/100; EEAT score 76/100 indicates solid trust signals for cannabis vertical.
Risks
Authority erosion & RD bleed
Lost 27 referring domains (30d), gained only 3. DR flat at 8 vs. curaleaf (DR 70), dutchie (DR 78). No backlink velocity.
Content quality lag
Content score 48/100; local SEO 50/100 underperform. Only 65 organic keywords vs. curaleaf 5,834 keywords. Weak topical depth.
Next actions
P0Launch local content hub for NJ dispensary intents
Expand 'dispensary near me' (86 clicks, pos 7.5) and 'dispensary drive-thru' (2 clicks) with geo-targeted FAQs, product guides, delivery pages. Target local modifiers (Somerdale, surrounding towns). Improves local_seo (50→70).
P0Rebuild backlink profile via high-DR prospects
Pursue links from meetup.com (DR 92, 1 competitor), cosmopolitan.com (DR 89, 1 competitor), laweekly.com (DR 84, 2 competitors). Pitch dispensary guides, cannabis wellness features. Counter 27-RD loss.
Score Decomposition
Δ7d: — · Δ30d: —
Needs ≥ 2 scorecard runs spanning 7 days. Framework is live — decomposition will auto-populate as history accrues.
Archetype Benchmark — lifestyle
n=5 · median 69Overall 20th percentile within lifestyle · -2 vs cohort median
Biggest gaps to cohort median
content48 vs median 62 · leader 69-14
[ SCORE ]SEO HEALTH · 11-CATEGORY RUBRIC
67
OVERALL SCORE
Technical
—
Content
48
Authority
60
UX / Perf
—
Local SEO
53
On-Page
70
Mobile
—
AI Readiness
65
Schema %
100
E-E-A-T
76
AEO
60
Clicks
555
GSC · 28d
Impressions
11,255
GSC · 28d
Avg Position
6.7
GSC · 28d
Sessions
2,137
GA4 · 28d
Conversions
0
GA4 · 28d
Revenue
$0
GA4 · 28d
28-day trends
GSC Clicks
latest 233 · total 555
2026-04-152026-04-17
GSC Impressions
latest 3,596 · total 11,255
2026-04-152026-04-17
GA4 Sessions
latest 724 · total 2,137
2026-04-162026-04-18
GA4 Conversions
latest 0 · total 0
2026-04-162026-04-18
Top Queries (7d)
| Query | Clicks | Impr | Pos | CTR |
|---|---|---|---|---|
| happy leaf | 170 | 2,733 | 2.6 | 21.9% |
| happy leaf dispensary | 129 | 2,059 | 3.5 | 36.0% |
| dispensary near me | 86 | 832 | 7.6 | 10.9% |
| happy leaf dispensary nj | 17 | 133 | 1.9 | 91.7% |
| happy leaf somerdale | 15 | 190 | 2.4 | 62.5% |
| happyleaf | 13 | 113 | 2.2 | 42.7% |
| dispensaries near me | 9 | 90 | 14.0 | 12.5% |
| dispensary | 5 | 76 | 10.3 | 33.3% |
| dispensary jobs near me | 4 | 11 | 1.0 | 36.4% |
| happylead | 3 | 10 | 2.3 | 75.0% |
Top Pages — GSC (7d)
| Page | Clicks | Impr | Pos |
|---|---|---|---|
| / | 526 | 4,643 | 14.1 |
| /dispensary-in-somerdale-nj/ | 21 | 867 | 3.5 |
| /elementor-219/ | 5 | 58 | 16.9 |
| /deals-discounts/ | 1 | 1,119 | 8.6 |
| /contact/ | 1 | 792 | 2.8 |
| /careers/ | 1 | 57 | 6.1 |
| /rewards/ | 0 | 451 | 3.6 |
| /review-videos/ | 0 | 429 | 3.4 |
| /privacy-policy/ | 0 | 1 | 10.0 |
| /our-store/ | 0 | 869 | 2.9 |
Top Pages — GA4 Traffic (7d)
| Page | Sessions | Users | Conv | Bounce |
|---|---|---|---|---|
| / | 5,256 | 4,650 | 0 | 58% |
| /contact/ | 630 | 591 | 0 | 57% |
| /dispensary-drive-thru-in-somerdale-nj/ | 558 | 552 | 0 | 76% |
| /deals-discounts/ | 249 | 243 | 0 | 5% |
| /dispensary-in-somerdale-nj/ | 186 | 177 | 0 | 16% |
| /rewards/ | 66 | 66 | 0 | 22% |
| /our-store/ | 39 | 39 | 0 | 0% |
| /about/ | 33 | 33 | 0 | 11% |
| /careers/ | 21 | 15 | 0 | 43% |
| /FAQ/ | 15 | 15 | 0 | 25% |
INTEL · AHREFS
Ahrefs Intelligence
DR trajectory (180d)
8.0
from 2.0 +6.0
Referring domains
419
from 202 +217
Top 5 real competitors (keyword overlap)
beyond-hello.com3 shared kw · DR 49 · 86,919 traffic
curaleaf.com15 shared kw · DR 70 · 574,212 traffic
dutchie.com14 shared kw · DR 78 · 500,928 traffic
easterngreendispensary.com15 shared kw · DR 4.9 · 3,764 traffic
explorenirvana.com11 shared kw · DR 27 · 13,935 traffic
Top pages by traffic
1,160 traffic · — bl
39 traffic · — bl
39 traffic · — bl
2 traffic · — bl
1 traffic · — bl
SCAN · PER-URL
Per-page scoring (2 URLs · median 45)
Client scores are averages across pages. This breaks that down — the pages at the bottom are the ones dragging your category scores down.
▼ 5 worst pages
45
on-page 66schema 35ai 35
• missing: single H1• missing: OG title/desc/image• missing: Twitter Card
45
on-page 66schema 35ai 35
• missing: single H1• missing: OG title/desc/image• missing: Twitter Card
▲ 5 best pages
45
on-page 66schema 35ai 35
45
on-page 66schema 35ai 35