SYSONLINE
UTC2026-04-21 03:56:24Z
SCAN2026-04-20
VER0.4.0
FEEDSFLEET15hSEO10hGSC3d lagGA41d lagAHREFSweeklyDFSlive
VIEWNODE · GREEN-GENIUS
NODE // GREEN-GENIUSONLINE
Green Genius NYC
greengeniusnyc.com ↗ARCHETYPE · lifestylePLATFORM · wordpressTIER · monitor-onlyMONITOR-ONLY
Regression risk
12
calm
Top factors
+6 · 22% of compliance rules failing
+6 · Overall score Δ7d = -3.0
Weekly Brief · Haiku
all briefs →Green Genius (DR 6, 80 keywords, 364 traffic) declined -5 points week-over-week to 66 overall. Authority (54) and Local SEO (50) are critical weak spots; 22% compliance failures drive risk. Referred domain churn (-52 RDs vs. +6 new) signals backlink erosion despite solid brand query performance (55 clicks on 'green genius').
Wins
Brand Query Dominance
'green genius' query captures 55 clicks at position 1.76; 'green genius nyc' yields 18 clicks at 1.69. Brand moat intact.
Schema & EEAT Strength
Schema implementation at 100%; EEAT score 74/100. Foundation solid for trust signals in regulated cannabis vertical.
Risks
Authority Collapse & RD Hemorrhage
Authority score 54/100; lost 52 referring domains vs. +6 gained (30d). DR flat at 6; competitive gap vs. gotham.nyc (DR 46, 13.7k traffic) and dazed.fun (DR 37, 7.8k traffic).
Local SEO Underperformance
Local SEO score 50/100. 'dispensary near me' ranks 10.1 with only 13 clicks. Nomad service-area page (12 traffic, UR 7) underutilized.
Next actions
P0Reclaim Broken Backlinks (25 at up to DR 71)
Audit 25 broken backlinks; prioritize max-DR 71 prospects. Redirect or reclaim those links to boost RD velocity and counter -52 domain loss. Focus on high-intent cannabis/NYC-themed sources.
P0Penetrate Local Long-Tail & Service-Area SEO
Expand 'dispensary in [neighborhood]' cluster (NoMad model). Target 'dispensary near me' with location-gated pages, local schema, and geofencing. Current rank 10.1 leaves 9 positions on table.
Score Decomposition
Δ7d: — · Δ30d: —
Needs ≥ 2 scorecard runs spanning 7 days. Framework is live — decomposition will auto-populate as history accrues.
Archetype Benchmark — lifestyle
n=5 · median 69Overall 20th percentile within lifestyle · -2 vs cohort median
Biggest gaps to cohort median
authority54 vs median 62 · leader 69-8
on page65 vs median 70 · leader 76-5
[ SCORE ]SEO HEALTH · 11-CATEGORY RUBRIC
67
OVERALL SCORE
Technical
—
Content
62
Authority
54
UX / Perf
—
Local SEO
54
On-Page
65
Mobile
—
AI Readiness
65
Schema %
100
E-E-A-T
74
AEO
60
Clicks
164
GSC · 28d
Impressions
12,287
GSC · 28d
Avg Position
11.7
GSC · 28d
Sessions
3,039
GA4 · 28d
Conversions
414
GA4 · 28d
Revenue
$31,712
GA4 · 28d
28-day trends
GSC Clicks
latest 63 · total 164
2026-04-152026-04-17
GSC Impressions
latest 5,115 · total 12,287
2026-04-152026-04-17
GA4 Sessions
latest 182 · total 3,039
2026-04-042026-04-18
GA4 Conversions
latest 25 · total 414
2026-04-042026-04-18
Top Queries (7d)
| Query | Clicks | Impr | Pos | CTR |
|---|---|---|---|---|
| green genius | 55 | 942 | 1.8 | 25.7% |
| green genius nyc | 18 | 606 | 1.7 | 36.5% |
| dispensary near me | 13 | 465 | 10.1 | 4.6% |
| green genius dispensary | 7 | 103 | 2.3 | 42.5% |
| green genius nyc dispensary | 3 | 180 | 1.8 | 9.3% |
| green genuis | 2 | 21 | 1.9 | 66.7% |
| green genious | 2 | 14 | 1.9 | 100.0% |
| dispensaries | 2 | 22 | 19.9 | 33.3% |
| nyc legal dispensary | 1 | 1 | 9.0 | 100.0% |
| nyc dispensary | 1 | 26 | 22.2 | 14.3% |
Top Pages — GSC (7d)
| Page | Clicks | Impr | Pos |
|---|---|---|---|
| / | 151 | 6,334 | 16.3 |
| /tinctures/ | 2 | 51 | 9.2 |
| /services/in-store-pickup/ | 2 | 333 | 3.7 |
| /brands/holiday/ | 2 | 99 | 9.4 |
| /stores/green-genius-nyc/products/concent… | 1 | 18 | 23.4 |
| /stores/green-genius-nyc/product/honey-ba… | 1 | 6 | 11.0 |
| /stores/green-genius-nyc/product/heavy-po… | 1 | 2 | 4.0 |
| /flower/ | 1 | 589 | 4.7 |
| /brands/fernway/ | 1 | 274 | 3.7 |
| /about/service-areas/dispensary-in-west-v… | 1 | 110 | 8.8 |
Top Pages — GA4 Traffic (7d)
| Page | Sessions | Users | Conv | Bounce |
|---|---|---|---|---|
| /stores/green-genius-nyc | 1,123 | 962 | 0 | 15% |
| /stores/green-genius-nyc/checkout | 601 | 539 | 418 | 4% |
| /stores/green-genius-nyc/products | 569 | 507 | 0 | 10% |
| /stores/green-genius-nyc/products/vaporizers | 485 | 440 | 0 | 7% |
| /stores/green-genius-nyc/products/pre-rolls | 477 | 446 | 0 | 10% |
| /stores/green-genius-nyc/products/flower | 429 | 390 | 0 | 17% |
| /stores/green-genius-nyc/products/edibles | 355 | 311 | 0 | 13% |
| /stores/green-genius-nyc/specials | 230 | 194 | 0 | 21% |
| /stores/green-genius-nyc/products/concentrates | 102 | 102 | 0 | 16% |
| /pay/signup | 102 | 102 | 0 | 0% |
OTTO Optimization Status
| Issue Type | Total | Deployed | Deploy % | Grade Now → Rec. |
|---|---|---|---|---|
| twitter_title | 948 | 770 | 81% | — → 56 |
| twitter_site_property | 948 | 0 | 0% | — → 56 |
| twitter_description | 948 | 770 | 81% | — → 56 |
| page_title | 948 | 770 | 81% | 62 → 75 |
| og_title | 948 | 770 | 81% | — → 45 |
| og_description | 948 | 770 | 81% | — → 45 |
| meta_keywords | 948 | 770 | 81% | 89 → 88 |
| meta_description | 948 | 770 | 81% | 47 → 84 |
| page_level_schema | 792 | 556 | 70% | — → — |
| canonical_link | 405 | 379 | 94% | — → — |
| h1_under_20_over_70 | 290 | 253 | 87% | 53 → 74 |
| h2_under_20_over_70 | 202 | 194 | 96% | 34 → 84 |
| internal_link_suggestions | 47 | 41 | 87% | — → — |
| missing_headings | 45 | 0 | 0% | — → — |
INTEL · AHREFS
Ahrefs Intelligence
DR trajectory (180d)
6.0
from 4.7 +1.3
Referring domains
173
from 176 -3
Top 5 real competitors (keyword overlap)
culturehousenyc.com13 shared kw · DR 28 · 1,703 traffic
dazed.fun15 shared kw · DR 37 · 7,877 traffic
dutchie.com15 shared kw · DR 78 · 500,928 traffic
geniecannabis.com1 shared kw · DR 19 · 6,000 traffic
gotham.nyc24 shared kw · DR 46 · 13,711 traffic
Top pages by traffic
294 traffic · — bl
14 traffic · — bl
12 traffic · — bl
11 traffic · — bl
5 traffic · — bl
SCAN · PER-URL
Per-page scoring (2 URLs · median 44)
Client scores are averages across pages. This breaks that down — the pages at the bottom are the ones dragging your category scores down.
▼ 5 worst pages
44
on-page 61schema 35ai 35
• missing: title (20-60 chars)• missing: OG title/desc/image• missing: Twitter Card
44
on-page 61schema 35ai 35
• missing: title (20-60 chars)• missing: OG title/desc/image• missing: Twitter Card
▲ 5 best pages
44
on-page 61schema 35ai 35
44
on-page 61schema 35ai 35