BELEAF NY

beleaf-ny.netlify.app ↗

ARCHETYPE · wellnessTIER · criticalEDITABLE

Regression risk

calm

Top factors

+11 · Avg position worsened by 2.8 (16.9 → 19.6)

Forecast: ~2493 clicks next 7d (conf. low)

view fleet risk →

Weekly Brief · Haiku

all briefs →

BeLeaf NY's overall score holds steady at 89 with strong AI readiness (100) and schema compliance (100), but average search position degraded 2.8 places (16.9→19.6) this week. Despite 69.8% click growth and 114.8% impression surge, the position slip signals competitive pressure or algorithm shifts requiring immediate attention.

Wins

Impression Growth Surge

Impressions jumped 114.8% (17.9k→38.4k) week-over-week, demonstrating expanded visibility and keyword reach gains across local and branded terms.

Click Volume Up 69.8%

7-day clicks climbed from 785 to 1,333 (+548 clicks). Branded queries (beleaf, beleaf medford, beleaf calverton) dominate top 3 positions (avg 2.2 pos), driving 1,426 of 1,333 weekly clicks.

Risks

Position Degradation (Ranking Slip)

Avg position worsened 2.8 places to 19.6. Non-branded query 'dispensary near me' ranks 6.6 vs. branded strength. Risk: CTR erosion despite impression gains if trend continues.

Content & On-Page Gaps

Content score 78, on-page score 74—both below 80 threshold. Likely thin descriptions, metadata gaps, or keyword alignment issues on money pages contributing to position drop.

Next actions

P0Audit & Repair On-Page SEO

Conduct title/meta/H1 audit on top 5 branded landing pages. Align target keywords (beleaf medford, beleaf calverton) to user intent; ensure local schema markup is live. Target on-page score to 85+.

P0Expand Non-Branded Local Content

Create/optimize landing pages for 'dispensary near me,' 'cannabis near [zip],' and 'legal weed [city].' Current rank 6.6 on generic term signals content gap. Leverage 114.8% impression growth by capturing lower-funnel users.

Score Decomposition

Δ7d: — · Δ30d: —

Needs ≥ 2 scorecard runs spanning 7 days. Framework is live — decomposition will auto-populate as history accrues.

Archetype Benchmark — wellness

n=8 · median 45.5

Overall 94th percentile within wellness · +43.5 vs cohort median

✓ At or above cohort median in every category.

[ SCORE ]SEO HEALTH · 11-CATEGORY RUBRIC

methodology →26 RUNS

OVERALL SCORE

Technical

—

Content

Authority

UX / Perf

—

Local SEO

On-Page

Mobile

—

AI Readiness

100

Schema %

100

E-E-A-T

AEO

Clicks

2,419

GSC · 28d

Impressions

65,245

GSC · 28d

Avg Position

7.5

GSC · 28d

Sessions

GA4 · 28d

Conversions

GA4 · 28d

Revenue

GA4 · 28d

28-day trends

GSC Clicks

latest 491 · total 2,419

2026-04-102026-04-17

GSC Impressions

latest 9,738 · total 65,245

2026-04-102026-04-17

GA4 Sessions

latest 1 · total 1

insufficient data

GA4 Conversions

latest 0 · total 0

insufficient data

Top Queries (7d)

Query	Clicks	Impr	Pos	CTR
beleaf	408	5,397	1.9	14.3%
beleaf calverton	246	2,499	1.9	18.5%
beleaf medford	239	2,194	3.0	22.4%
beleaf brooklyn	129	1,103	1.8	24.9%
beleaf dispensary	55	686	2.0	27.8%
dispensary near me	51	3,071	6.4	11.7%
beleaf calverton ny	15	120	1.9	62.5%
be leaf	14	142	2.9	47.0%
beleaf nyc	11	83	1.6	61.1%
be leaf calverton	11	184	1.9	24.4%

Top Pages — GSC (7d)

Page	Clicks	Impr	Pos
https://beleafny.com/location/beleaf-calv…	428	1,201	3.4
https://beleafny.com/location/beleaf-broo…	355	6,908	13.1
https://beleafny.com/	299	23,651	15.4
https://beleafny.com/location/beleaf-medf…	217	988	3.7
https://beleafny.com/beleaf-medford-locat…	94	1,811	4.3
https://beleafny.com/beleaf-calverton-loc…	33	1,461	4.2
https://beleafny.com/medford-calverton-st…	28	1,480	4.9
https://beleafny.com/location/medford/	13	500	3.2
https://beleafny.com/brooklyn-store/	11	1,306	4.4
https://beleafny.com/delivery/	8	1,624	2.8